Conversion Chart

Conv. Chart = 1pt(color) + 1.5pt(Dev)

1gr (2Drops)

1/16oz = 2gr + 3gr (DEV) (4 Drops)

1/8oz = 4gr + 5.5gr (DEV) (1in Ribbon)

1/4oz = 7gr + 10.5gr (DEV)

1/2oz = 14gr + 21gr (DEV)

3/4oz = 21gr + 31.5gr (DEV)

1oz = 28gr + 42gr (DEV)

1.12oz = 32gr + 48gr (DEV)

 1.25oz = 36gr + 54gr (DEV)

1.50oz = 43gr + 64.5gr (DEV)

1.75oz = 50gr + 75gr (DEV)

2oz = 57gr + 85.5gr (DEV)

Formulation and Codes

milk_shake Lighteners & Emulsions

degologic lighteners

LI-CL

decologic clay balayage lightener

LI-9

decologic level 9

LI-PW

decologic lightening powder

milk_shake SMOOTHIES activiting emulsion

EM-A

activating emulsion

EM-L

light activating emulsion

EM-I

intensive activating emulsion

milk_shake oxidizing emulsion

EM-05

oxidizing emulsion 5vol

EM-10

oxidizing emulsion 10vol NEW

EM-20

oxidizing emulsion 20vol NEW

EM-40

oxidizing emulsion 40vol

milk_shake Smoothies semi-permanent

.01 = NATURAL FAMILY

S01-1N

# 1 Black

S01-3N

# 3 Dark Brown

S01-4N

# 4 Medium Brown

S01-5N

# 5 Light Brown

S01-6N

# 6 Dark Blond

S01-7N

# 7 Medium Blond

S01-8N

# 8 Light Blond

S01-9N

# 9 Very Light Blond

.10 = ASH FAMILY

S10-5A

# 5.1 Ash Light Brown

S10-6A

# 6.1 Ash Dark Blond

S10-7A

# 7.1 Ash Blond

S10-8A

# 8.1 Ash Light Blond

S10-9A

# 9.1 Ash Very Light Blond

.13 = BEIGE FAMILY

S13-6AG

# 6.13 Dark Beige Blond

S13-7AG

# 7.13 Beige Blond

S13-8AG

# 8.13 Light Beige Blond

S13-9AG

# 9.13 Very Light Beige Blond

.30 = GOLD FAMILY

S30-5G

# 5.3 Light Golden Brown

S30-6G

# 6.3 Dark Golden Blond

S30-7GG

# 7.33 Medium Warm Golden Blond

S30-8GG

# 8.33 Light Warm Golden Blond

S30-9GG

# 9.33 Very Light Warm Golden Blond

.40 = COPPER FAMILY

S40-4C

# 4.4 Medium Copper Brown

S40-5C

# 5.4 Light Copper Brown

S40-6CG

# 6.43 Dark Copper Golden Blond

S40-7CG

# 7.43 Medium Copper Golden Blond

S40-7CC

# 7.44 Intense Copper Medium Blond

S40-8CG

# 8.43 Light Copper Golden Blond

.60 = RED FAMILY

S60-5R

# 5.6 Light Red Brown

S60-6R

# 6.6 Dark Red Blond

S60-6RR

# 6.66 Dark Intense Red Blond

.70 = VIOLET FAMILY

S70-4V

# 4.7 Medium Violet Brown

S70-5VV

# 5.77 Light Intense Violet Brown

.75 = Exotic

S75-5E

# 5e Natural Exotic Light Brown

S75-6E

# 6e Natural Exotic Dark Blond

S75-7E

# 7e Natural Exotic Medium Blond

S75-8E

# 8e Natural Exotic Light Blond

.76 = CHOCOLATE FAMILY

S76-4CA

# 4.41 Chilli Chocolate

S76-5AR

# 5.16 Praline Chocolate

S76-6CA

# 6.41 Milk Chocolate

.80 = SENSUAL FAMILY

S80-L6

# 6 Sensual Warm Cocoa

S80-L7

# 7 Sensual Warm Hazelnut

.91 = SPECIAL FAMILY

S91-PE

# Pearl

S91-PO

# Powder

S91-SI

# Silver

S91-AN

# Antracite

.92 = PASTEL FAMILY

S92-RA

# Raspberry

S92-PE

# Peach

S92-IB

# Icy Blue

S92-LA

# Lavendar

S92-OR

# Orchid

S92-GR

# Grapefruit

.93 = INTENSIFIERS

S93-Y

# Yellow

S93-O

# Orange

S93-R

# Red

S93-B

# Blue

milk_shake creative permanent

.01 = NATURAL FAMILY

C01-1N

#1 BLACK

C01-3N

#3 DARK BROWN

C01-4N

#4 MEDIUM BROWN

C01-5N

#5 LIGHT BROWN

C01-6N

#6 DARK BLOND

C01-7N

#7 MEDIUM BLOND

C01-8N

#8 LIGHT BLOND

C01-9N

#9 VERY LIGHT BLOND

C01-10N

#10 PLATINUM LIGHTEST BLOND

.02 = MORE NATURAL FAMILY

C02-1NN

#1.0 BLACK

C02-3NN

#3.0 DARK BROWN

C02-4NN

#4.0 MEDIUM BROWN

C02-5NN

#5.0 LIGHT BROWN

C02-6NN

#6.0 DARK BLOND

C02-7NN

#7.0 MEDIUM BLOND

C02-8NN

#8.0 LIGHT BLOND

C02-9NN

#9.0 VERY LIGHT BLOND

C02-10NN

#10.0 PLATINUM LIGHTEST BLOND

.10 = ASH FAMILY

C10-5A

#5.1 ASH LIGHT BROWN

C10-6A

#6.1 ASH DARK BLOND

C10-7A

#7.1 ASH MEDIUM BLOND

C10-8A

#8.1 ASH LIGHT BLOND

C10-10A

#10.1 ASH PLATINUM LIGHTEST BLOND

C10-10AV

#10.17 VIOLET PLATINUM ASH BLOND

.11 = MATTE FAMILY

C11-1AA

#1.11  INTENSE ASH  BLACK

C11-4AA

# 4.11 INTENSE ASH MEDIUM BROWN

C11-5AA

# 5.11 INTENSE ASH LIGHT BROWN

C11-6AA

# 6.11 INTENSE ASH  DARK BLOND

C11-7AA

# 7.11 INTENSE ASH MEDIUM BLOND

C11-8AA

# 8.11 INTENSE ASH LIGHT BLOND

.13 = BEIGE FAMILY

C13-6AG

#6.13 ASH GOLD DARK BLOND

C13-7AG

#7.13 ASH GOLD MEDIUM BLOND

C13-8AG

#8.13 ASH GOLD LIGHT BLOND

C13-9AG

#9.13 ASH GOLD VERY LIGHT BLOND

.30 = PURE GOLD FAMILY

C30-4G

#4.3 GOLDEN MEDIUM BROWN

C30-5G

#5.3 GOLDEN LIGHT BROWN

C30-5GC

#5.34 GOLDEN COPPER LIGHT BROWN

C30-6G

#6.3 GOLDEN DARK BLOND

C30-6GC

#6.34 GOLDEN COPPER DARK BLOND

C30-7G

#7.3 GOLDEN MEDIUM BLOND

C30-7GC

#7.34 GOLDEN COPPER MEDIUM BLOND

C30-8G

#8.3 GOLDEN LIGHT BLOND

C30-9G

#9.3 GOLDEN VERY LIGHT BLOND

.40 = COPPER FAMILY

C40-5C

#5.4 COPPER LIGHT BLOND

C40-5CG

#5.43 COPPER GOLD LIGHT BROWN

C40-6C

#6.4 COPPER DARK BLOND

C40-6CG

#6.43 COPPER GOLD DARK BLOND

C40-7CG

#7.43 COPPER GOLD MEDIUM BLOND

C40-7C

#7.4 COPPER MEDIUM BLOND

C40-7CC

#7.44 INTENSE COPPER MEDIUM BLOND

C40-8C

#8.4 COPPER LIGHT BLOND

C40-8CG

#8.43 COPPER GOLD LIGHT BLOND

.50 = MAHOGANY FAMILY

C50-4M

#4.5 MAHOGANY MEDIUM BROWN

C50-4MR

#4.56 RED MAHOGANY MEDIUM BROWN

C50-5M

#5.5 MAHOGANY LIGHT BROWN

C50-6M

#6.5 MAHOGANY DARK BLOND

C50-6MM

#6.54 COPPER MAHOGANY DARK BLOND NEW

C50-6MR

#6.56 MAHOGANY RED DARK BLOND

.60 = RED FAMILY

C60-4R

#4.6 RED MEDIUM BROWN

C60-4RA

#4.61 ASH RED BROWN NEW

C60-5R

#5.6 RED LIGHT BROWN

C60-5RR

#5.66 INTENSE RED LIGHT BROWN

C60-6R

#6.6 RED DARK BLOND

C60-6RA

#6.61 ASH RED DARK BLOND NEW

C60-6RR

#6.66 INTENSE RED DARK BLOND

C60-7RRR

#7.666 FIRE RED MEDIUM BLOND

C60-10VR

#10.76 RED VIOLET PLATINUM BLOND

.70 = VIOLET FAMILY

C70-1V

#1.7 VIOLET BLACK

C70-4V

#4.7 VIOLET MEDIUM BROWN

C70-5VV

#5.77 INTENSE VIOLET LIGHT BROWN

.80 = SENSUAL WARM FAMILY

C80-6AM

#6.15 CACAO/ ASH MAHOGANY DARK BLOND

C80-6AR

#6.16 CHERRY WOOD/ ASH RED DARK BLOND

C80-6CAG

#6.413 HAVANA/ COPPER ASH GOLD DARK BLOND

C80-7GAC

#7.314 HAZELNUT/ GOLD ASH COPPER MED. BLOND

C80-7GAG

#7.313 BEIGE HAVANA/ GOLDEN ASH GOLD MED. BLOND

C80-7AC

#7.14 DESERT BROWN/ ASH COPPER MED. BLOND

C80-9GAC

#9.314 LIGHT CARAMEL/ GOLDEN ASH COPPER VERY LIGHT BLOND

.90 = HIGH LIFTER FAMILY

C90-12N

#12.00 NATURAL

C90-12NA

#12.01 NATURAL ASH

C90-12NG

#12.03 NATURAL GOLD

C90-12NV

#12.07 NATURAL VIOLET

C90-12AA

#12.11 INTENSE ASH

C90-12AV

#12.17 ASH VIOLET

C90-12VA

#12.71 VIOLET ASH

 

.91 = SPECIAL FAMILY

C91-BB

#BB BLUE BLACK

C91-Y

#Y YELLOW

C91-V

#V VIOLET

C91-O

#O ORANGE

C91-R

#R RED

C91-S

#S SILVER

C91-B

#B BLUE

C91-C

#C CLEAR

C91-N

# NEUTRO

.92 = METALLIC FAMILY

C92-A

# .1 INTENSE METALLICO

C92-AA

#.11 INTENSE METALLIC GREY

C92-AV

# .17 LIGHT GREY METALLIC

C92-R

# .6 METALLIC PINK

C92-V

# .7 INTENSE METTALIC VIOLET

.93 = EXOTIC FAMILY

C93-4CGA

#4.431 EXOTIC MEDIUM BROWN/ COPPER GOLD ASH MED. BROWN

C93-5CGA

#5.431 EXOTIC LIGHT BROWN/ COPPER GOLD ASH LIGHT BROWN

C93-6CGA

#6.431 EXOTIC DARK BLOND/ COPPER GOLD ASH DARK BLOND

C93-7CGA

#7.431 EXOTIC MEDIUM BLOND/ COPPER GOLD ASH MED. BLOND

C93-7BC

C93-8CGA

#8.431 EXOTIC LIGHT BLOND/ COPPER GOLD ASH LIGHT BLOND

.94 = COFFEE FAMILY

C94-4GM

#4.35 BRAZILIAN BLEND/ GOLDEN MAHOGANY MED. BROWN

C94-5GM

#5.35 CUBAN COFFEE/ GOLDEN MAHOGANY LIGHT BROWN

C94-6GM

#6.35 HAVANA ROAST/ GOLDEN MAHOGANY DARK BLOND

C94-7GM

#7.35 JAMAICAN JAVA/ GOLDEN MAHOGANY MED. BLOND

C94-8GM

#8.35 MAUI MOCHA/ GOLDEN MAHOGANY LIGHT BLOND

.95 = CHOCOLATE FAMILY

C95-3GA

#3.31 DARK CHOCOLATE/ GOLDEN ASH DARK BROWN

C95-4GA

#4.31 RUM CHOCOLATE/ GOLDEN ASH MED. BROWN

C95-4CA

#4.41 CHILI CHOCOLATE/ COPPER ASH MED. BROWN

C95-5AC

#5.14 BACIO/ ASH COPPER LIGHT BROWN

C95-5AR

#5.16 PRALINE CHOCOLATE/ ASH RED LIGHT BROWN

C95-6CA

#6.41 MILK CHOCOLATE/ COPPER ASH DARK BLOND

.96 = WOOD FAMILY

C96-3BV

#3.87 AFRICAN WALNUT

C96-5BB

#5.88 TEAK

C96-6B

#6.8 IROKO

C96-7B

#7.8 AFRICAN OLIVE

C96-9BR

#9.86 PINK IVORY

C96-5BV

#5.87 IRIDESCENT CHESTNUT LIGHT BLOND NEW

C96-7BC

#7.84 BROWN COPPER MEDIUM BLOND

C96-6BV

#6.87 IRIDESCENT CHESTNUT DARK BLOND NEW

#9.84 COPPER CHESTNUT VERY LIGHT BLOND  NEW

Milk_Shake General Product Knowledge

General Milkshake Color Education

Tap color on with the flat side of your brush for more control. This products viscosity is similar to a dense conditioner. It will also come out of a bottle with ease.

N (Natural) has an underlying blue base
NN (Cooler Neutral) has an underlying indigo base.
Compare MS NATURAL to Logics NEUTRAL

All color have silk proteins.

1:1.5 ratio is used for mixing – 1part color to 1.5 parts oxidizer/developer
ex: 30g of color used so:
30 x 1 = 30
30 ÷ 2 = 15
30 + 15 =45g

In each tube:
Pigment: 1-2%
Alkalizer: 3-5%
Cosmetic Base: 92-95%

When filling the hair/color priming (MS refers to this as re-pigmenting) you can use MSS or MSC
Milkshake Smoothies with Light activating Emulsion
Milkshake Creative with 5 Volume

 

Milk_Shake Lighteners

milk_shake decologic lighteners

Notes and Helpful tips

Lightening Powder
will lift up to 6 levels
use when gentler lightening is desired
viscosity is runnier, and will liquefy if left under heat too long
use this is you were using Logics Light Reactions

Notes and Helpful tips

Level 9
will lift up to 9 levels
lifts evenly and performs efficiently
use this if you were using Matrix Light Master

Notes and Helpful tips

Clay Lightener
will lift up to 4 levels
moves relatively fast
can be left on the hair for up to 50 minutes
has great clarity/evenness
use this is you were using Artego

Notes and Helpful tips

All Lighteners mix: 1: 1 Ratio
– Its so conditioning, that you don’t want to dilute too much
– Lots of oils in it – 
– Can balayage with all lighteners
– When under heat, the agents can separate and product may become soupy

Notes and Helpful tips

Please read manufactures instructions to familiarize yourself with these products. This information has been gathered through testing & education from MS educators.

Notes and Helpful tips

All MS lighteners have Brazilian clay in them, the amounts differ in each.

Notes and Helpful tips

Silk proteins are in all lighteners, they keep the product “wet” and the hair hydrated.

Notes and Helpful tips

Lightener can be mixed up to a 1:3 ratio (lightener: oxidizer)
The lightener will weaken the more oxidizer you use.

milk_shake decologic clay balayage lightener

milk_shake® decologic clay balayage lightener is a freehand clay lightener for hair.  It is a lightening formula suitable for all freehand techniques, it doesn’t run or expand and adheres perfectly to the hair. Perfect to create partial lightening without using any support to section the hair and without staining the hair. The lattice structure of the Brazilian clay within the formula creates a barrier and protects the hair sections for optimal lightening and a precise and accurate result. Also enriched with organic cranberry extract and silk proteins for hair protection and conditioning. Lifts up to 4 levels.

 

  • milk-shake-decologic-clay-balayage-lightener-400g

Product Description

milk_shake® decologic clay balayage lightener is a freehand clay lightener for hair.  It is a lightening formula suitable for all freehand techniques, it doesn’t run or expand and adheres perfectly to the hair. Perfect to create partial lightening without using any support to section the hair and without staining the hair. The lattice structure of the Brazilian clay within the formula creates a barrier and protects the hair sections for optimal lightening and a precise and accurate result. Also enriched with organic cranberry extract and silk proteins for hair protection and conditioning. Lifts up to 4 levels.

Product Use

mix the product in a non-metallic bowl with the most suitable milk_shake® oxidizing emulsion depending on the levels of lift desired, the application technique, the hair’s condition, and respecting the given ratios. Only use plastic or glass tools and containers. Apply to dry, unwashed hair, without applying the mixture directly onto the scalp. Leave to process at room temperature, without using heat sources, until the desired level of lift has been reached. Do not exceed 60 minutes of processing time. Rinse well and conclude the service with products from the milk_shake® color specifics range. It is advised not to repeat the lightening process within 24 hours from application.

milk_shake decologic Level 9 lightener

milk_shake® decologic level 9 is an extra-high-lift powder for hair.  It is a lightening formula suitable for all lightening techniques, to create intense lift up to 9 levels whilst counteracting residual warm tones. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. It doesn’t run or expand. For professional use only.

 

  • milk-shake-decologic-level-9-500g

Product Description

milk_shake decologic level 9 is a lightening formula suitable for all lightening techniques, to create intense lift up to 9 levels whilst counteracting residual warm tones. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. It doesn’t run or expand. For professional use only.

Product Use

Mix the product in a non-metallic bowl with the most suitable milk_shake® oxidizing emulsion depending on the levels of lift desired, the application technique, the hair’s condition, and respecting the given ratios. Only use plastic or glass tools and containers. Apply to dry, unwashed hair, without applying the mixture directly to the scalp. Leave to process at room temperature, without using heat sources, until the desired level of lift has been reached. Do not exceed 60 minutes of processing time. Rinse well and conclude the service with products from the milk_shake® color specifics range. It is advised not to repeat the lightening process within 24 hours from application.

milk_shake decologic Lightening powder

milk_shake® decologic lightening powder is a versatile, dust-free formula that is easy to blend and can be used for any lightening technique, it lifts up to 6 levels, leaving hair soft, manageable and shiny. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. It doesn’t run, expand or dry out and maintains the right dampness during application. For professional use only.

 

  • milk-shake-decologic-lightening-powder-500g

Product Description

milk_shake decologic lightening powder is a versatile, dust-free formula that is easy to blend and can be used for any lightening technique. It lifts up to 6 levels, leaving hair soft, manageable and shiny. With organic cranberry extract, clay, and silk proteins for perfect hair lightening, hair protection and conditioning. It doesn’t run, expand or dry out and maintains the right dampness during application. For professional use only

Product Use

Mix the product in a non-metallic bowl with the most suitable milk_shake® oxidizing emulsion depending on the levels of lift desired, the application technique, the hair’s condition, and respecting the given ratios. Only use plastic or glass tools and containers. Apply to dry, unwashed hair, without applying the mixture directly onto the scalp. Leave to process at room temperature, without using heat sources, until the desired level of lift has been reached. Do not exceed 60 minutes of processing time. Rinse well and conclude the service with products from the milk_shake® color specifics range. It is advised not to repeat the lightening process within 24 hours from application.

Milk_shake Smoothies Semi-Permanent Color

Product Description

tone-on-tone conditioning hair color cream

milk shake smoothies is a tone-on-tone conditioning semi-permanent hair color cream. Vibrant pigments give an incredible shine, while milk protein, organic honey, sunflower oil, amino acid complex and fruit extracts add softness and condition the hair and scalp. milk_shake smoothies has a pleasant fragrance and leaves hair healthy-looking, shiny and conditioned with vibrant color.

milk_shake smoothies provides versatility to professional color services while respecting hair’s health and integrity. Ideal for shiny, natural and durable grey blending, it gives gloss and shine to natural bases, tone to color contrasts or highlights, uniform color, and offers an easy hair coloring service without too much commitment. To be used only in combination with the specific activator : milk_shake activating emulsion for tone-on-tone coloring and masking of first greys, (up to 50%), or milk_shake intensive activating emulsion for a more intense coverage of greys (up to 75%), and for more intense shading.

Read more:
milk_shake smoothies Product Guide

See the shades:
milk_shake smoothies Swatch Chart

milk_shake smoothies conditioning semi-permanent hair color is a gentle, ammonia-free cream colorant with milk proteins, organic honey, sunflower oil, fruit extracts and a special amino acid complex. Its special formulation allows for endless hair coloring versatility, while retaining the integrity of hair’s structure.

Specific developers and intensive activating emulsions ensure intense color, while the natural ingredients and uniquely intoxicating fragrance take hair color to another level. The results are glossy, vibrant color and beautifully conditioned hair.

  • available in 41 vibrant shades for perfect colour
  • illuminates a natural base colour
  • gives intense, shiny and natural hues
  • hides the first greys
  • ideal to touch up an existing colour
  • perfect to tone and give shaded hues to lightened or blond hair
  • perfect to give shine and colour hues
  • suitable for male hair colouring

A mix of ingredients to value the beauty and the well-being of the hair:

Blueberry extract with a mineralizing action and rich of vitamins. It is present in violet nuances. The violet cream colour and the blueberry fruits fragrance characterize the violet series.

Cocoa seeds extract, with a nourishing and moisturizing action, leaves hair soft and bright and has strong anti-aging properties. It is present in chocolate nuances. The brown cream colour and the chocolate fragrance characterize the chocolates series.

Strawberry extract with a mineralizing, emollient and revitalising action. It is present in red nuances. The red cream colour and the strawberry fragrance characterize the red series. 

Papaya extract with a strong emollient action and rich of vitamins. It is present in copper nuances. The orange cream colour and the tropical fruits fragrance characterize the copper series.

Honey extract with a conditioning action increases the hair brightness and handling whilst relaxing and protecting the skin. It is present in golden nuances. The golden cream colour and the honey fragrance characterize the golden series.

Milk proteins with a highly integrative and conditioning action of the hair structure. The white colour and the sweet milk fragrance characterize the natural series

Features

Milk proteins with a highly integrative and conditioning action of the hair structure. The white colour and the sweet milk fragrance characterize the natural series.

 

Notes and helpful tips

 

Make a technical diagnosis

• hair’s natural level
• % of white hair
• the hair type: body – porosity – tenacity – density – elasticity
• the desired result

Can be applied on damp hair if needed.

If guest is using WOW or other re growth camouflaging products, it is advised to be rinsed & shampooed out prior to color service.

Conditioning Semi-Permanent Colour
Ammonia Free

Has milk proteins, organic honey and sunflower oil & amino acid complex.

Please read manufactures instructions to familiarize yourself with these products. This information has been gathered through testing & education from MS educators.

Standard Preparation 1 + 1.5

In a non-metallic bowl, mix 1 part of milk_shake® smoothies conditioning semi_permanent colour + 1 ½ milk_shake® activating emulsion or intensive activating emulsion (e.g. 50 ml of milk_shake® + 75 ml activating emulsion).

Light Activating Emulsion: 3.5 Volume
For: toning, refreshing, pastels & intensifiers

Activating Emulsion: 8 Volume
For: Gray blending, tone on tone & going darker on natural hair

Intensive Activating Emulsion: 18 Volume
For: 1 level of tonal shift, up to 75% gray coverage, virgin copper gold & red

Service Type

Tone on tone colouring – 20/30 minutes

Coverage of white hair – 30 minutes

More intense colouring – 30 minutes

Colours corrections – 5/20 minutes

Give tone to lengths of coloured hair – 5/20 minutes. Male colouring – 5/10 minutes

Virgin application: 20-30 minutes
Retouch application: 25- 30 minutes
Reduce timing for overly porous hair

Dry heat can be used for resistant gray, to intensify color or reduce timing. 

Intensifiers: (Glazes, toners…)
Silver, Powder, Antricite & Pearl

About Emulsion

milk_shake smoothies activating emulsion is formulated to work with milk_shake smoothies conditioning semi-permanent hair color for maximum color pigmentation. Creamy, conditioning and pleasantly scented, milk_shake smoothies activating emulsion has a gentle action on hair and scalp. Contains the exclusive Integrity 41®, which guarantees great color seal. With a working volume of 8%.

Light Activating Emulsion 3.5vol

toning, refreshing, pastels & intensifiers

Activating Emulsion 8vol

Tone on tone hair colour

Give reflect to natural hair

Coverage of first white hair up to 50%

Give tone to coloured or discoloured hair

Correction of colour or pre-pigmentation

Customize blond hair or highlightened hair

Work in synergy with permanent colours

Male hair colouring Standard Preparation 1 + 1.5

Intensive Activating Emulsion 18vol

More intense reflects to natural hair

Create lightening to natural hair up to 1 level

More intense coverage of white hair up to 75%

Intensify the tone of coloured hair (e.g.: copper, red, violet)

Intensify the tone of discoloured hair (e.g.: pearl, powder, silver, anthracite)

 

FORMULATION / PROCESSING TIME:

Covers up to 75% Grey
Tone Shift
Virgin Hair Application

Light Activating 3.5 vol. 3%

5-20 minutes

Grey blending up to 50%
All over color (Natural level or darker)

Activating 8 vol. 3%

20- 30 minutes

Toning Pre-Lightened Hair
Refreshing previously colored hair
Very Porous hair

Intensive 18 vol. 6%

30 minutes

 

Application

  • Virgin application: wash the hair with milk_shake® deep cleansing shampoo. Dry it and apply the mixture evenly from re-growths to ends. Processing time: 20 to 30 minutes (time will vary according to the desired intensity). In case of very porous or fine hair, reduce the processing time by a few minutes.
  • Next application: wash the hair with milk_shake® deep cleansing shampoo. Dry it and apply mixture on visible re-growth. Processing time: 20 to 30 minutes. 5/10 minutes before the end of the processing time, apply the mixture on the lengths and ends of the hair. In case of very porous or fine hair, reduce the processing time by a few minutes.
  • Application to give tone to previously coloured/discoloured hair: apply the mixture on clean and towel-dried hair, processing time: 5 to 30 minutes (time will vary according to the desired intensity).
  • Emulsify and massage without adding water. Rinse out thoroughly.
  • Apply milk_shake® color specific acid color sealer, wash with color specifics shampoo & condition with color specifics color sealing conditioner.
  • Heat: It is possible to use a dry heat source in order to increase colour intensity and depth, particularly on resistant hair, or to reduce the advised processing time.

Milk_Shake Creative permanent color

Product Description

permanent color with natural honey and milk proteins

milk_shake creative permanent color has a conditioning and protective cosmetic base to maintain hair integrity and condition the hair shaft, while protecting scalp and hair during the hair color process. milk_shake creative permanent color has a high percentage of concentrated, pure, stable high-quality pigments to guarantee long-lasting perfect grey coverage, brilliant intense tones, specific shade control and vibrant shiny color.

 Achieve excellent results with concentrated, pure, stable high quality pigments. Concentrated formulas and high percentage of pigments guarantees a perfect grey coverage, intense reflexes, truthful in the different shades and long lasting. Highly pure pigments assure intense and brilliant reflexes. Perfectly blends grey hair, gives absolute shine and vibrant colors. The rich results of milk shake creative permanent color are obtained thanks to its special ingredients.

Ingredients

-milk proteins with conditioning action
-amino acid complex* a vegetal keratin based on 18 wheat and soybean
amino acids with antioxidant action, it reinforces hair protecting it and
improving its aspect and structure for a vital and bright result
-blueberry extract with emollient, hydrating and nourishing action
-natural honey with soothing and protective properties on the skin and
conditioning on the hair stem
-conditioning and hydrating agents that bring softness and comb-ability
-sunflower oil with emollient action, allowing easy handling

Features

Milk proteins with conditioning action

Amino acid complex containing a vegetal keratin based on 18 wheat and soybean amino acids and an antioxidant that reinforces hair, protecting it and improving its appearance and structure

Natural honey with soothing and protective properties on the scalp and conditioning effect on the hair stem

Conditioning and hydrating agents that bring softness and combability

Sunflower oil with emollient action, allowing easy handling

Notes and helpful tips

Standard Preparation 1 + 1.5

In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 1,5 part of milk_shake® oxidizing emulsion a 10vol. 3%, 20vol. 6%, 30vol. 9%, 40vol. 12% (i.e.: 50g of cream colorant + 75g of milk_shake® oxidizing emulsion 20vol. 6%).

High Lifters Preparation 1 + 2

In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 2 parts of milk_shake® oxidizing emulsion a 40vol. 12% (i.e.: 50g of cream colourant “high lift”+ 100g of milk_shake® oxidizing emulsion 40vol. 12%).

Choosing the right oxidizing emulsion:

5 Volume Tone or Refreshing ends.
10 Volume 1 level of lift. Lighten or Darken.
20 volume 1-2 levels of lift. Lighten/Cover Gray
30 Volume 2-3 levels of lift. Lighten/Cover Gray
40 Volume 3 levels of lift. lighten/Cover Gray.
4 levels of lift with Ultra High Lift

It is recommended that hair is dried/clean prior to application

Conditioning Permanent Colour
SLS/SLES Free (Sodium Laureth Sulfate Free)

Has milk proteins, organic honey and sunflower oil & amino acid complex.

High Lift/Ultra Lift
Has more alkalizer & pigment, because it needs to lighten more and deposit something. Additional toning may be needed after.

Make a technical diagnosis

• the natural level

• the grey hair %

• the hair type: body – porosity – tenacity – density – elasticity

• the desired result.

Please read manufactures instructions to familiarize yourself with these products. This information has been gathered through testing & education from MS educators.

High Lifters Preparation 1 + 2

In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 2 parts of milk_shake® oxidizing emulsion a 40vol. 12% (i.e.: 50g of cream colourant “high lift”+ 100g of milk_shake® oxidizing emulsion 40vol. 12%).

If guest is using WOW or other re growth camouflaging products, it is advised to be rinsed & shampooed out prior to color service.

milk shake oxidizing emulsion, available in four volumes, is specifically formulated for use with milk_shake creative permanent color, milk_shake delicate permanent color oil and ligh[10]blue bleach. 10, 20, 30 and 40 volumes.

All four emulsions are created to develop hair coloring pigments to achieve stable, uniform and long-lasting hair color. Each oxidizing emulsion has been enriched with conditioning and protective ingredients, making them delicate and effective. milk shake oxidizing emulsion also contains the Integrity 41® antioxidant complex for better color retention.

  • milk protein conditions and integrate the hair structure, improving hair strength and manageability
  • mango extract hydrates and nourishes
  • natural honey soothes and protects the scalp and conditions the hair stem
  • conditioning and hydrating agents for soft, easy to comb hair
  • Integrity 41 has a  protective action against free radicals and the oxidizing effects of weather to guarantee better color duration
  • pleasant honey fragrance

FORMULATION / PROCESSING TIME:

To Darken

oxidizing emulsion 10vol. 3%

minimum 30 min.*

For lightening up to maximum 1 level

oxidizing emulsion 10vol. 3%

minimum 30 min.*

For lightening from 1 to 2 levels

oxidizing emulsion 20vol. 6%

minimum 35 min.*

For lightening from 2 to 3 levels

oxidizing emulsion 30vol. 9%

minimum 40 min.*

For lightening from 3 to 4 levels

oxidizing emulsion 40vol. 12%

minimum 45 min.*

*to increase the coverage power or the highlight leave in 5 minutes more

Application

Apply milk_shake® color specifics powerful protector on the whole hair outline. Wear gloves and apply the color on dry, unwashed hair (only if hair is extremely greasy or there is a high quantity of styling products, should you wash it before).

Service Type

Color with nuances with a darker level or with the same level:

apply the mixture on the roots, on the lengths and on the ends, leave in 30 minutes.

 

Lightening color:

apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth; leave in another 30-45 minutes. For the lengths application, it is recommended to use a higher oxidizing power than the one used on the roots, in order to obtain a higher color intensity and brightness.

 

Color with “high lift” series:

apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth. Leave in another 45-60 minutes.

 

Retouch color:

apply the mixture only on the natural re-growth and leave in 30-35 minutes. Then, in order to refresh the color on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.

 

Retouch color with “high lift” series:

apply the mixture only on the natural re-growth and leave in 45-60 minutes. To refresh the color on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.

 

Grey Coverage

100% Grey Coverage (on their own)
– Naturals – Use one level darker
– More Naturals-Same level
– Chocolates – Same level
– Woods- Same level
– Coffee – Same level Beige

Mixing other colors to cover grey – ½ formula needs to come from Natural + More Natural,
Chocolate, Woods, Coffees, Beige

 

Grey Coverage

Gray Coverage If:
50% Grey 50% comes from grey coverage
75% Grey 75% comes from grey coverage. ect.
Shampooing-Add water, emulsifies, rinse, shampoo
**Make sure that when you do your application be mindful of keeping off the skin and when you
shampoo you really work the shampoo and your thumb rubbing off the color.

 

Grey Coverage


Mix Ratio: 1 Color – 1.5 Developers
5 Vol – Tone, Refresh 5-20 minutes
10 Vol – Grey Coverage 30 minutes -5 more resistant
20 Vol – Virgin Application 35 minutes
40 Vol 45 minutes
High Lift Color : Mix 1 Color – 2 Developer 40 Volume
No Crossing over developers – Semi Permanent

 

RINSING:

At the end of the recommended processing time, add some warm water and massage the color for about 2 minutes, then rinse abundantly and apply milk_shake® color specifics acid color sealer, distributing it on the whole hair. Massage for 2 minutes without rinsing and go on with the shampoo with milk_shake® color sealing shampoo, then condition with milk_shake® color sealing conditioner, massage for 2 minutes, rinse and go on with the desired